International Conference on OCASSION OF
16th to 18th May 2024
The basic goals of sustainable agriculture Tourism are environmental health, economic profitability, and social and economic equity (sometimes referred to as the “three legs” of the sustainability tool).
Agritourism can also serve as a way to preserve cultural heritage, foster community engagement, and enhance local pride: Preservation of Local Culture, Traditions,
Social equity, environmental and economic actors are also known under the 3P concept, “People, Planet, Profit” respectively
This theme includes all look at agritourism as a means to stimulate other local activities and to contribute to the economic growth of the rural community. Indirect positive effects can be generated for the entire local economic structure in terms of attraction of investments for common infrastructure. Agritourism activities are mainly established to favour business diversification, creating an alternative source of income to the farm. Agritourism activities represent an effective distribution channel for farm products and, if well managed, a way to develop new market niches.
The overall theme for this conference of Green Growth through Agritourism is more development of agriculture and allied activities can be promoted through the development of Agri and Sustainable Tourism and how this can lead to diversification of local economies. This requires the involvement of a number of responsible key personnel with each playing their role and guided by sound development principles.
The ability of agritourism to contribute to preserving the original landscape and maintaining natural resources in order to protect the rural environment and its biodiversity. In this sense, the responsible use of raw materials and natural resources, as well as waste reduction.
Agricultural landscape, rural vernacular landscape, and cultural heritage can be presented as an open-air museum displaying culture on the land by local people. Agritourism engages elements of community participation, heritage resource management, and strength rural tourism development plans
Agritourism activities act as a stimulus for other local activities (suppliers of touristic service, crafts, shops, museums) and for the promotion of the rural area. Agritourism farms often represent a hub for agritourism rural networks where agrifood products and tourism services meet consumers’ demand for relocalization, acting as a trigger to motivate further direct business opportunities between tourists and other rural community actors [4]. Agritourism represents a contact point between what the rural network offers and the tourist/customer demand. Local suppliers, through their long-term contracts with the farm, offer agritourists their goods and services having indirect contact with them (mediated by the farm) [4]. In fact, tourists hosted in agritourism, usually visit rural areas and purchase agricultural products and village handicrafts. The positive effect of agritourism on the rural area is shared among several economic activities, as tourist spending does not relate only to agritourism services, but also to restaurants, crafts, commerce, and other firms located in the rural region. In this sense, agritourism supports economic development by contributing to the generation of demand for the products produced locally and other related rural goods and services.
Agritourism is a link to redesign the terms of consumption and waste for non-renewable energy sources. Re-using, recovering, re-developing, regenerating, and valorising resources, must be considered as a frame of reference for sustainability in agritourism. We can find a very strong inclination of farmers toward environmentally friendly practice adoption, including water conservation procedures, recycling programs for materials, and guest’s education on conservation matters.
Many agritourism entrepreneurs are developing greater sensitivity in the exploitation of natural resources to produce energy with zero environmental impact Moreover, agritourism represents an opportunity to reduce food waste and reuse unsold products. Composting at the farm is usually done with some leafy leftovers from the garden, and the food leftovers can be safely used to feed animals. Agricultural products unsold through traditional channels can be used in restaurant services or to produce marketable foodstuffs
Agritourism represents a fundamental element in safeguarding the cultural heritage of rural areas . It is mostly agreed that agritourism represents a key factor for local development, for rural marginal areas where the environmental and cultural heritage are strongly appreciated by tourists. Agritourism was regarded as a form of rural tourism, which is rooted in rural areas with rurality as the dominant attraction. Agricultural landscape, rural vernacular landscape, and cultural heritage can be presented as an open-air museum displaying culture on the land by local people. Agritourism engages elements of community participation, heritage resource management, and strength rural tourism development plans
Agritourism represents an important job opportunity, especially for young farmers. In fact, agritourism represents a means to provide employment for family members and an opportunity to plan farm succession, in order to preserve the business for future generations. Transgenerational continuity of the family farm is imperative for agribusiness activity, agritourism represents a great opportunity to maintain and renew the farm and its assets. taking care of the farm resources and improving them for successors is a typical characteristic of farmer mentality: farm owners continue to take care of and build on local traditions and continuity, albeit for commercial reasons.
the importance of setting agritourism activities, both for farms and for the rural community, to revitalize the rural communities through a sustainable development strategy.
the global agritourism market is anticipated to exhibit astonishing growth soon. Starting from a market size of USD 69.24 billion, the report forecasts it reaching USD 117.37 billion by 2027, exhibiting a CAGR of 7.42% during the forecast period
Nevertheless, agritourism still represents a niche market if compared to the whole tourism industry. Evidence from empirical studies suggests some limitations and barriers to agritourism development, including fragmentation of tourism promotion efforts among involved farmers and destination management organizations, lack of entrepreneurial farsightedness among farmers, and the lack of financial resources
the potential benefits of agritourism activities in rural settings and barriers to agritourism development deserve to be holistically deepened and generalized.
Benefits:
09 / 05 / 2022
AGRI TOURISM DEVELOPMENT CO PVT LTD
BANK: BANK OF INDIA, BRANCH: JM ROAD SHIVAJINAGAR PUNE 411004
ACCOUNT: 051820110000230
IFSC CODE BKID0000518